Mass media Essay Example | Topics and Well Written Essays - 1500 words

Mass media - Essay Example In many cases it is the mass media which has represented the drugs in a pleasurable way. First of all, it is important to analyze why the mass media is so influential nowadays. A group of sociological researches investigated that how important is the role of mass media in the modern society and how it is inducing human intellectual and psychological development. In the book â€Å"One-Dimensional Man: Studies in the ideology of Advanced Industrial Society† Herbert Marcuse claims that in modern society people are determined by the information that comes from mass media and technologies (13). This information creates the perceptions people keep in their minds to evaluate situations their face in their lives. The idea is that people have become addicted and are astounded by the images and concepts that mass media have thrust in them. In some cases, concerning drugs, mass media shows people who have used some medical drugs to become healthy and happy, we undoubtedly believe that we will get the same effect if we start using the drugs as well. The reason behind the bli nd trust on mass media is idiom frequently used by media â€Å"Seeing is believing†. We forget the fact that everything is about business which is shown on media even the media itself is the part of the business. It is the biggest tool of manipulation used on the society. Niklas Luhman, in his book Social Systems, explains that communication is the basis of society. Our modern society and social system are highly dependent on mass media; it works throughout all the aspects of society (25). Initially public opinions are formed through advertisement, programs or shows, which are evidently one of the most manipulative effects against personality. In simple context people tend to learn a lot from media in term of what to wear, how to behave, what to look like etc. Luhmann claims that the messages we receive from media can describe the current developmental level the society is